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Vasque联手Gore共同举办2008第二届北美地区越野赛

发布时间:2019-08-14 08:31:49   编辑:运动与健康网   阅读次数:

  据Red WING(Vasque的母公司)消息,第二届2008北美地区越野赛(线路贯穿美国及加拿大西部地区)筹备工作已开始启动,主办方承诺此次赛事无论从参与人数还是规模上都将超过上次。值得一提的是,Vasque除了继续担当主要赞助商外,还将联手著名面料生产商戈尔和一批资深的越野专家加盟,共同举办2008北美地区各个级别的越野赛。

  北美地区越野赛是Vasque举办的一种群众性活动,初衷是为了支持当地的跑步赛事,同时为自己品牌挑选合适的零售商以此提高品牌的知名度。Vasque 和GORE-TEX®的此次合作也为双方提供了一个互相交流和检验产品的平台,推动了制鞋技术的创新和应用,同时向参赛者传达了专业越野运动鞋在越野赛中的重要性,也扩大了赛事规模,2008年北美地区越野赛预计将从2007年的75站增加到112站比赛。

  “作为高端的越野运动鞋生产商,我们觉得Vasque很有必要投入精力参与这种高手云集的越野赛,”Red Wing户外部门董事暨Vasque品牌经理Mark Dinndorf表示,“我们北美越野赛的负责同事们确实耗费了不少心力,全力准备这场比赛,希望给大家提供最具挑战性的比赛环境,让每一位参与者在比赛中都能得到快乐。我们的目标就是保障参赛者及越野社团能够顺利比赛,在装备及相关方面欲以支持。”

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  此外,Vasque还在国内外赞助了一系列著名的高水准赛事。今年6月29日Vasque将赞助在科罗拉多州举行的全美10公里越野锦标赛,比赛的获胜者将有机会入选国家越野队并参加在瑞典举行的世界越野锦标赛。

  原文:Vasque® and Gore® Announce the 2008 North American Trail Tour

  Red Wing, MN, March 17th, 2008 - The second annual Vasque North American Trail Tour (NATT), a trail running series with venues throughout the United States and western Canada, is set to begin, and this year promises to be even bigger and better than last. Primary sponsor and trail shoe manufacturer Vasque is partnering with W.L Gore & Associates and superb race directors for the 2008 series, which includes EVENTs for all levels of trail runners.

  The trail tour program is a grassroots initiative that supports select local race-series events and affiliated retailers in an effort to improve brand awareness and showcase trail running nationwide. The partnerships also provide Vasque and the GORE-TEX® brand a platform to promote innovative shoe technology and eduCATe runners on the importance of using trail-specific products.

  “As a manufacturer of high-performance, technical trail running shoes we feel it is equally important to join forces with those who are making a difference on the trails,” says Outdoor Division Director and Vasque Brand Manager Mark Dinndorf. “Our dedicated race directors work very hard to provide a fun and chAllenging race environment for trail runners everywhere. It is our objective to support their efforts, as well as the trail community as a whole.”

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  The partnership with Gore, a recognized leader in high-performance climate-comfortable fabric innovation, design, and production, will allow Vasque to extend more support to the trail running community. It will also enable the series to expand from 75 races in 2007 to 112 in 2008.

  “We are very KEEN on this partnership,” says Brian Gallagher, Global Marketing Footwear Strategist for Gore. “We admire the overwhelming support Vasque has for the trail running community at the grassroots level. To join them in sponsoring events that make a difference in communities nationwide made complete sense to us.” “There is definite synergy between our companies in supporting this fast-growing population of trail runners.”

  Additionally, NATT has secured some very high-profile races both domestically and abroad. This summer, on June 29th, Vasque will play host to the USA Track & Field 10k trail championship in Steamboat Springs, Colorado. The winners of this prestigious race will qualify for the National Trail Team and compete in the World Championships, to be held in Sweden in 2008. The worlds will be hosted in Colorado in 2009.

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